It is definitely a problem when one mentions Transformer Prime to anyone on the street and the one thing that comes to mind for them is: the never-can-die Autobot leader Optimus Prime. Of course, this is a problem that Asus wants to occur and with good reason.

Another scenario with the similar problem is also recurring on the Internet. Type the name Transformer Prime in Google and the related searches recommend the "Transformers Prime" animation or "Transformers Optimus Prime". Having any association with a sacred character within the Transformers mythos will generate a massive negative backlash.